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Online conversations - a useful research resource or 'Have your say' irrelevance?

While there are still significant numbers of people lacking access to the internet (some estimates suggest as many as 10 million), it is now widely accepted that it has become an integral part of daily life and that many people want to 'have their say'. As a result, the growth in social networking, blogging and online forums has created a huge reservoir of information about collective opinions and the way people lead their lives. So what are the implications of this for charities seeking to campaign, influence and communicate?

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nfpSynergy is a research consultancy specialising in
not for profit organisations. Our clients
include public bodies, charities
& housing associations.

Interested in measuring the public's awareness of your charity? See our Charity Awareness Monitor here.
Are you keen to hear what the new MPs think about your organisation and its campaigns at Westminster? See our Charity Parliamentary Monitor or our
parliamentary research for public bodies.

See how the Big Society agenda might be influenced by political party supporters here
See all of our latest press coverage here

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