PR Week PowerBook: the definitive guide to the most influential people in PR

PR Week

April 2008

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Saxton, Joe
Driver of ideas, nfpSynergy

Saxton is synonymous with the third sector. Extremely well known, he is the chair of the Institute of Fundraising and co-founder of influential think-tank nfpSynergy. His new venture, CharityComms, the body for nfp communicators, is causing a stir in the sector.

Address: 2-6 Tenter Ground, Brune Street, London, E1 7NH
Telephone: 07976 329212
Born: Bristol, 1962
Lives: Keswick, Cumbria
First job in PR: Director of communications at RNID
Best piece of advice you've received?: Don't fly Bangladesh Biman airways
Business/brand you most admire: Either Sky or Marks & Spencer. In the not-for-profit world, it must be the Scouts: alive with values, energy and passion
Essential media: Harvard Business Review
Most respected journalist: Matthew Little at Third Sector or Malcolm Gladwell at the New Yorker.
Most respected politician: Frank Field.
Favourite place to meet: On the old mine road, walking up the Coledale Valley and up over the pass to Buttermere or Crummock Water.
Ideal dinner date: My wife, except she insists we go walking the fells instead.
If you could go anywhere in the world, where would it be?: Christmas, skiing at Lake Tahoe. New Year in Yosemite and finish with a few days in San Fran.
Song you'd most like played at your funeral: The Healing has Begun by Van Morrison.
What would you call your first novel?: Under the Mountain.
One thing to do before you die: Buy a cardboard coffin and the field next door - or win the Booker Prize.

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