Help the Aged in top-rated link

PR Week

29 May 2008

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The corporate partnership between British Gas and Help the Aged is the best-recognised partnership of its type in Britain, according to the latest Charity Awareness Monitor survey released by nfpSynergy.

The survey also reveals that out of 25 high-profile charity campaigns, the winter deaths campaign by British Gas/Help the Aged ranked as fifth most recognised. The result comes five months after the campaign's launch last year.

Help the Aged senior corporate account manager Kate Woode said taking an integrated approach across both organisations was key in creating a high-impact campaign and keeping fuel poverty in the public eye.

nfpSynergy questioned 1,000 people aged 18-plus across Britain from 14-20 March about the activities of participating charities.

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