Our 10 most popular reports


These reports were our top 10 most popular free reports over the whole of 2009.


The 21st Century Volunteer
This report looks at what charities need to do to keep up with the changing role of volunteering. Including useful case studies and practical data.
Getting the message across
Not for profit think-tank nfpSynergy has teamed up with The ImpACT Coalition to produce a free, short, practical report and guide that will empower charities to formulate and communicate simple messages, including pithy pub facts, needed to dispel a range of debilitating misperceptions their stakeholders may have, both about themselves and the wider third sector.
Typical young people- A study of what young people are really like today
Much of the social dialogue about young people is focused on the behaviour of a minority of troubled young people. While this is understandable in some respects, there is a danger that these individuals are taken to be representative of all young people in Britain. nfpSynergy was commissioned by the Scout Association to conduct a robust research study that would help to ensure the voices of young people are included in this debate and the findings provide us with a representative view of what young people aged 13 - 18 think and feel
Who gives to charity? nfpSynergy briefing
Who gives to charity? An analysis of the most recent Family Expenditure Survey, which asks over 6,000 UK households about how much they give to charity, and how often. This report was updated with new charts and analysis on the 28th June 2007.
The 21st Century Donor
This report is the conclusion of several years of work by nfpSynergy researching and understanding donors in a whole variety of guises. We hope that the report will enable charities of all sizes to think about the future and the fundraising strategies they will need to maximise income so as to meet the challenges ahead.
A model for strategic decision making
This report looks at strategic decision making when database marketing to supporters. Download it for a decision making tree, useful tips, and examples of what to do.
A strong charity brand comes from strong beliefs and values
This updated report is a must-read for everyone who is interested in charity branding. It looks at how to create a strong, belief-based brand for voluntary sector organisations. The report examines the hierarchy of motivations that affect charity donors, and sets out the three steps to creating and delivering strong brand values for your organisation.
Code of Good Governance Case Studies
Case studies from our evaluation of the Code of Good Governance. You can also download the full report - Review and Development of the Code of Good Governance.
Passion, persistence, and partnership: the secrets of earning more online
Charities have been waiting 10 years for the internet to revolutionise their fundraising. It's finally happening, in unexpected ways. Our new report looks at the most effective (and ineffective ways) to fundraise using the internet, using case studies from successful charities and data from our Virtual Promise reports.
Sending out an SMS: the potential of mobile phones and text messaging for charities and non-profit organisations
This report is the result of a year's work by nfpSynergy, CAF, and the Institute of Fundraising. It aims to encourage greater use of mobile phones and text messaging as a fundraising and communications tool for chariites. It includes useful case studies, data on current usage, analysis of the barriers to using these methods, and inspiration and ideas on SMS fundraising and communications.