Free research: 2008

Charities have been waiting 10 years for the internet to revolutionise their fundraising. It's finally happening, in unexpected ways. Our new report looks at the most effective (and ineffective ways) to fundraise using the internet, using case studies from successful charities and data from our Virtual Promise reports.

Whilst in reality charity marketing strategies are carefully crafted and multidimensional, in the public eye they all too often appear simple and unsubtle. Recent debates about incentives in mailing and media dislike of face-to-face fundraising on the street has only served to heighten the negative image of charity marketing. This paper intends to help non-profits counter this image and adopt a strategy appropriate to their organisation.

Case studies from our evaluation of the Code of Good Governance. You can also download the full report - Review and Development of the Code of Good Governance.

The Code of Good Governance had been in existence for a number of years helping to improve the governance practices of organisations in the Voluntary and Community Sector. The Governance Hub asked us to review the impact of the Code, and to look at changes that might be needed to improve take up and usage. We held consultation events nationwide with large and small organisations, interviewed experts, wrote case studies, and summarised it all in this free report.

This updated report is a must-read for everyone who is interested in charity branding. It looks at how to create a strong, belief-based brand for voluntary sector organisations. The report examines the hierarchy of motivations that affect charity donors, and sets out the three steps to creating and delivering strong brand values for your organisation.

This report looks at strategic decision making when database marketing to supporters. Download it for a decision making tree, useful tips, and examples of what to do.

This briefing looks at some results from nfpSynergy's Charity Awareness Monitor to analyse volunteering trends over the last 7 years. While volunteering levels have remained fairly constant, the demographics of volunteers have changed.

In late 2006, the Samaritans commissioned nfpSynergy to design and conduct a research study into the state of stress today in the UK. One of the key findings was the extent to which people’s work contributed to their stress levels and impacted on their lives. This current report conducted by nfpSynergy builds on the 2006 wave of research to look more specifically at stress in UK and Irish workplaces and aims to contribute to the social dialogue surrounding related issues.