Charity Branding

This updated report is a must-read for everyone who is interested in charity branding. It looks at how to create a strong, belief-based brand for voluntary sector organisations. The report examines the hierarchy of motivations that affect charity donors, and sets out the three steps to creating and delivering strong brand values for your organisation.

Not for profit think-tank nfpSynergy has teamed up with The ImpACT Coalition to produce a free, short, practical report and guide that will empower charities to formulate and communicate simple messages, including pithy pub facts, needed to dispel a range of debilitating misperceptions their stakeholders may have, both about themselves and the wider third sector.

It is three years now since we published 'Polishing the Diamond' in the autumn of 2002, and it remains one of our most popular reports.For this reason we decided to pull together a series of branding case studies from across the sector.

Remember doing exams at school where you just wanted to look other people's answers without the hard work of revising? Well "Mission Impossible" lets you do just that - for other charities' vision statements. It takes away all the hard work of trawling through their organisations' websites. Or as they say in the ads - we've done the hard work so you don't have to. "Mission Impossible" brings together over 80 vision statements from a range of organisations in the charity and not for profit sector. We don't claim it's exhaustive or representative, just useful. Even so the full version is over 100 pages long. We added analysis to the beginning of the collection to give you our thoughts on examples of good practice.

A charity's image is crucial to the success of every part of the organisation. Unlike companies who have products and services to sell, charities are often selling an idea or a cause. As such, the image of the charity is crucial to its financial success. People often buy from companies whose products they like even if they are indifferent to the company as a whole. How many people give to a charity that they are indifferent to?