Attitudes and Awareness Parliamentary Monitor
If your organisation works closely with Parliament, finding out what MPs and Peers think of you is essential - especially in an economic climate where every penny of your budget counts and you need to know you're making an impact.
Since 2004 nfpSynergy has conducted a twice yearly survey of MPs on behalf of government agencies and public bodies, called the Attitudes and Awareness Parliamentary Monitor. It provides a way for these organisations to understand how effective they are at working with MPs and Peers, by providing ongoing tracking and performance benchmarks.
Click here to download the briefing pack -
AAPM briefing pack (529.03KB)
AAPM helps public bodies and government agencies understand how effective they are at working with MPs and Peers by providing ongoing tracking and performance benchmarks.
The majority of government agencies and public bodies are accountable to Parliament, Government Departments and Ministers. However, it is often both time-consuming and expensive to track how effective an organisation is in creating the desired impression with MPs and Peers. Our regular poll provides an excellent cost-effective way of tracking their knowledge and opinion of your organisation. Whilst anecdotal information may prove useful in assessing the impact of communications, a structured and regular poll provides an objective benchmark on which to measure campaign success.
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• The effectiveness of member organisations as ranked by MPs. We also include a comparator organisation for each participant.
• The most frequent and the most influential ways in which MPs come into contact with government agencies and public bodies.
• MPs’ awareness of specific public or parliamentary campaigns that an individual organisation is running.
• Verbatim comments from MPs about each participant organisation.
• The opportunity for organisations to add specific questions, the results of which are private to the organisation concerned (for an additional cost).
• Results can be cross-tabulated by political party, marginality of seat, broad geographical areas, gender, and age.
The surveys of MPs take place twice a year, usually in May and October. The General Election means that the 2010 dates will be different - our current timetable is that the polls will take place in June or July and November or December. The Lords are surveyed once a year, in June.
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We have an established partnership with a fieldwork provider specialising in parliamentary research. A minimum of 150 MPs respond to each survey, for which a paper questionnaire is used. The sample is representative of the House of Commons by both party and region, and we are always happy to conduct further analysis of results by political party, date of birth, date of first election, marginality of seat, and region.
We also survey the Lords each year, with a sample of approximately 100 participants.
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A range of public bodies and government agencies currently subscribe to the Attitudes and Awareness Parliamentary Monitor. Members include: the Audit Commission, the Health and Safety Executive and the General Medical Council.
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The cost for an annual subscription to the Attitudes and Awareness Parliamentary Monitor is £6,000 plus VAT. The annual survey of the House of Lords costs £3,000 plus VAT.
Membership of AAPM entitles members to the following:
• The name of their organisation in the list of organisations asked about in the questionnaire
• The name of another organisation of their choice added to the list for comparison purposes
• The complete data tables
• A PowerPoint presentation and analysis of the results
• In-house presentations on request to debrief participants on their results and discuss their implications for the organisation
All of our clients also receive invitations to our quarterly debriefs which give wider insight into issues from our research.
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Get in touch with
Gemma Tracey or
Amandine Courtin for more details, or call on 0207 426 8888 if you are interested in AAPM or would like to see some sample results.
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